the end of the 18th century Mayer Amschel Rothschild, a merchant from the
Frankfurt ghetto, had five sons. In 1789, after initiating them into four of
them to the four mayor Wuropean capitals of the time: Salomon to Vienna, Nathan
to London, Carl to Naples, and James to Paris. The fifth, Amschel, remained at
his father's side in Frankfurt. The Rothschild myth was ready to take wing.
Coming from a close knit family, the Rothschild brothers remained in constant
touch and were early masters of the art of communicacion, exchanging
information more quickly and more effectively than anyone else. It was this
skill in communications that enabled them to anticipate the far reaching
changes that were sweeping through Europe. During the 19th century, as bankers
to monarchs and govermments, bankers to Napoleon's Europe and then the
industrial era, builders of the modern economy throught their investment in
tailways, they spoke as equals to govermments and dealt directly with heads of
1850, Baron Nathaniel, one of the sons of Baron Nathan, founder of the English
branch, decided to settle in Paris. Entertainining the leading personalities of
his day, he wanted to be able to serve them his own wine. So in 1853, he bought
Château Brane Mouton, an estate at Pauillac in the heart of the Médoc, and
decided to give it his own name, so that it became CHÂTEAU MOUTON ROTHSCHILD.
on the occasion of the Universal Exhibition, the official "Clasification of
Gironde Wines" placed Mouton Rothschild at the head of the second growths.
Baron Nathanield died in 1870. His son, Baron James, and grandson, Baron Henri,
in turn inherited the property, but neither showed much interest in the art of
at the age of 20, Philippe de Rothschild, the youngest son of Baron Henri, took
the destiny of Mouton in hand. Borrowing the proud motto of the Rohans - "Roi
ne puis, Priece ne daigne, Rohan suis" (King I may not be, Prince I will not
be, Rohan I am)-, he made it the motto of the family estate: "Premier ne puis,
Second ne daigne, Mouton suis" (First I mey not be, Second I will not be Mouton
reign which lasted more than sity years, Baron Philippe's decisions were to
bring about farreaching changes in the Bordeaux wine business, taking the image
of the family Château to the heights of renown and considerable increasing the
scale and geographical demension of its activities.
1924: Château bottling, a revolution.
1932: Launch of Mouton Cadet.
1933: Purchase of Château Mouton d'Armailhacq
1945: The start of a fascinating collection
1970: Purchase of Château Clerc Milon
1973: "Premier je suis, Second je fus.."
1979: Birth of Opus One.
Philippe died in 1988 at the age of 86, to be succeded by his daughter,
Baroness Philippine de Rothschild. Since then, as chairman, Baroness Philippine
has worked closely with the executive directors to maintain, modernise and
develop the family business.
1990: A change of name.
1997: A Chilean partnership.
1998: Purchase of Domaine de Lambert
2000: Centre Baron Philippe de Rothschild
2003: Inauguraton of the Maipo Chile Bodega
2005: Launch of Domaine de Baron d'Arques.